A product for everyone is a product for no one.
Your skin, your conditions, the medication you’re on. MAI reads any product against your profile and tells you what’s flagged for you.
You choose what to share. Consented, never scraped.
You’re scrolling Reddit looking for someone with your skin, your hair, your situation. None of them are you.
questions. That’s all the brand quiz asked before telling you what to buy. Age. Skin type. Goal. Budget. Email. That’s the whole picture it used.
on a serum the shop sold you based on your age and your postcode. That was the whole picture.
The same cleanser reads differently depending on who’s checking.
The review said “amazing.” But that person didn’t have your hair, wasn’t on your medication, and didn’t share your sensitivity. None of that showed up in the star rating.
Sulfate-free, so it won’t strip her coily hair. Nothing in the formula clashes with her medication or her PCOS. A product that actually accounts for all three.
Lightweight formula, good for his scalp. But one ingredient can irritate sensitive skin when used without rinsing. Something to be aware of.
Two ingredients are flagged during pregnancy. The fragrance doesn’t match her preference either. Not compatible with her profile right now.
These are illustrative examples. MAI does not provide medical advice, diagnosis, or treatment. Always check with your doctor or pharmacist before making health-related decisions.
MAI runs a safety check before the AI even scores the product.
Every flag cites its source. No black box. If MAI flags something, you can see exactly which rule fired and which regulator or paper backed it up.
Retinol while pregnant
If you're pregnant, MAI flags retinol and its family (retinaldehyde, retinyl esters). The NHS says skip them until after.
Usually in: anti-ageing serums, night creams, dark-spot correctors.
NHS Start4Life · EU Cosmetics Regulation Annex III
Skin-lightening while pregnant
Hydroquinone absorbs into the body at up to 45%. Not proven safe in pregnancy or breastfeeding, so MAI flags it.
Usually in: dark-spot treatments, melasma creams, brightening serums.
SCCS/1519/13 · American Academy of Dermatology
Retinol on top of Roaccutane
On Roaccutane or acitretin for acne? A retinol cream on top stacks the dryness, redness and sun sensitivity.
Usually in: acne gels, anti-ageing serums, blemish treatments.
BNF · isotretinoin topical interactions
Acid exfoliants on certain antibiotics
Glycolic or lactic acid combined with doxycycline, ciprofloxacin or similar antibiotics raises your sunburn risk. MAI flags the combo.
Usually in: exfoliating toners, glow pads, at-home peels, body lotions for KP.
BNF photosensitivity guidance · J Cosmetic Dermatology 2019
Fragrance if you have eczema
Parfum, linalool, limonene and citral are the top triggers for eczema flare-ups. If you've told MAI you have eczema, they get flagged.
Usually in: body lotions, shampoos, shower gels, even products labelled “natural” or “essential oil”.
British Association of Dermatologists · National Eczema Society UK
Your own avoid list
Anything you tell MAI to avoid shows up the second it's in a product. No hunting through the ingredient list.
Usually in: whatever you've been burned by before. Your call, your rules.
Your profile
MAI’s rules grow as the evidence grows. Every rule has a source. This isn’t medical advice. For medications, check with your pharmacist.
Two minutes. That’s it.
Instead of Reddit threads and ingredient Googling, you get a straight answer in seconds.
Tell MAI about you
Your skin type. Any conditions. Your medication. What you’re sensitive to. Every question is optional. Share what matters to you.
Check any product
Type the name, scan the barcode, or paste the ingredient list. MAI checks it against everything in your profile.
See what’s flagged and why
A compatibility score. What matched. What clashed. And if something needs checking with your pharmacist, the exact words to say.
What you’re probably wondering.
I'm on medication. Does MAI check that?
How is this different from other apps?
Can I try it now?
Do I have to sign up?
What does MAI check for safety?
Do I have to share my medication?
What happens to my data?
Is MAI a medical service?
The answers you keep Googling,
checked against you.
Build a profile once. MAI reads any product against the things that actually matter for your body and tells you what’s flagged and why.